In 2023, TikTok was the reward that saved on giving. There wasn’t a uninteresting second on the video-sharing platform, which offered customers with witty content material and inevitable developments that landed on everybody’s FYP (which stands for ‘For You Web page’ for these unfamiliar with the jargon).
Between sketches, recipes and songs that have been unattainable to neglect, TikTok turned a spot the place customers might discover a neighborhood for all the things – we’ve Gen-Z to thank for that.
TikTok just lately launched its annual ‘Yr on TikTok’ report back to make clear this 12 months’s highlights, and a few of them are stranger than you assume. The standout moments of 2023 present that TikTok is the very best place on social media for every kind of random content material – and loads has been shared over the previous 12 months.
We have had the pleasure of consuming a hybrid outpouring of instructional content material, popular culture updates, and oddly satisfying movies that saved us scrolling for hours. Because of TikTok, I might inform you about all the things from Taylor Swift’s The Eras Tour to what recipes you possibly can and may’t make with cottage cheese.
For those who’re not but caught up with the video-sharing platform tradition, or are a consumer who did not get a full style of the weirdness that was TikTok 2023, we have compiled an inventory of a few of the most memorable content material from the previous 12 months. This is your fast rundown of the entertaining and bizarrely humorous movies that made it into our feed.
‘Solely on TikTok’
There isn’t any doubt that TikTok entertains us with materials that you’ll not discover on different video sharing platforms.
2023 was ‘The Yr of the Lady’, particularly the rising ‘woman dinner’ pattern, which ushered in a comedic bandwagon that just about everybody jumped on. The #girldinner neighborhood reached a whopping 2.5 billion whole views, with creators coming collectively to share meals they’d think about culinary delicacies. One of the best factor about #girldinners is that they have been by no means precise ‘dinners’; quite, they have been amalgamations of various snacks piled on one plate. Mix meals as random as cheese and crackers, watermelon, and black olives on a plate, and there you’ve it: ladies’ dinner.
@karmapilled ♬ authentic sound – karma carr
The obsession with Wes Anderson on TikTok highlighted the Gen-Z obsession with aesthetically pleasing cinema. Anderson’s notorious cinematic model was adopted by creators in 2023 via a pattern the place folks would seize themselves as in the event that they have been in a scene from certainly one of his movies. It rapidly turned a inventive method for TikTokers to do all the things from documenting a visit to Spain to romanticizing a each day stroll within the park.
@danclemt ♬ Obituary – Alexandre Desplat
Our ‘For You Faves’
Everybody’s FYP is designed in order that the content material is tailor-made to the pursuits of the customers. TikTok’s algorithm is likely one of the smartest on social media, however there are at all times a choose few movies that handle to make it onto the overwhelming majority of feeds.
Whereas the ASMR – autonomous sensory meridian response – pattern is not for everybody (me, I am everybody), it turned out to be an acquired style that saved popping up on everybody’s feed in 2023. This 12 months, ASMR derived its normal. type – tapping exhausting objects subsequent to a microphone to emit crisp and spine-chilling sounds – to as an alternative use… fried hen.
TikToker @thezachchoi was no stranger to FYP, getting hundreds of thousands of views and likes on his recipes. Combining components of step-by-step recipes and the ASMR style, Choi began a craze that introduced two kinds of standard content material into one video.
His distinctive strategy to ASMR creation took us via each step of the cooking course of, capturing viewers’ consideration with dense and satisfyingly crisp sounds of sautéing, frying, and assembling meals. It is protected to say that the hype round fried hen and effervescent oil sound wasn’t on anybody’s 2023 bingo card.
@thezachchoi ♬ authentic sound – Zach Choi
TikTok turns into instructional and ‘FoodTok’
The age of social media has everybody saying, “Do not consider all the things you see on-line”. Satirically, along side this assertion, TikTok noticed a requirement for instructional content material that you do not get in a typical classroom.
TikTok was a spot the place area of interest schooling information rose to the floor; those that made you scratch your head and make you assume ‘What’. @rescuerestore rose to reputation with their vintage restoration content material and pencil-sharpening historical past classes, whereas Mr. Bean lookalike @mrbeandamatematica taught us suggestions and methods on make boring math issues a little bit simpler.
@rescuerestore
My Vintage Pencil Sharpener Assortment PART 1
♬ authentic sound – Rescue & Restore
@mrbeandamatematica ♬ Dom Dom Ja Ja – Remix – Biser King
Meals is a style that options in hundreds of thousands of TikTok movies every single day, and in 2023 imaginative recipes attracted a variety of consideration – with cottage cheese recipes specifically trending. Customers rapidly adopted swimsuit with the hype in mild of accelerating “wholesome meals hacks” circulating the video sharing app. Because of this, TikTok has opened the door to new recipe developments.
One of many nice issues about TikTok is that you simply by no means know what content material you may obtain – and the rise of cottage cheese recipes is an ideal instance, because it turned the primary meals pattern on TikTok in 2023.
@jakecohen
COTTAGE CHEESE EDIBLE COOKIE DOUGH. I really feel dangerous, I do know, however I would like a gradual stream of sweets all through the day and loads of protein, so I am truly vvvvvvvv for a number of spoonfuls of this magic each time my candy tooth acts up!! Very simple! Do not attempt to bake it! Hope you all are getting puffy!!!! Cottage Cheese Edible Cookie Dough 1 pound low-fat cottage cheese 1/4 cup maple syrup 2 teaspoons vanilla extract 2 cups almond flour 1/2 cup vanilla protein powder 1 cup darkish chocolate chips In a blender, mix the cottage cheese, maple syrup, and vanilla, then puree till very easy. Switch to a bowl and stir within the almond flour and protein powder till nicely included, then fold within the chocolate chips. Retailer in an hermetic container within the fridge.
♬ authentic sound – Jake Cohen
TikTok’s annual report reveals that it’s turning into an more and more influential platform, and 2023 developments present that its capability to embody totally different genres of content material is rising quickly. Any more, the developments solely get weirder.