The rivalry between Intel and AMD runs deep, with the 2 firms consistently preventing to take the perfect processor crown. However few folks would have anticipated the aggression contained in a brand new playbook introduced by Intel, which insinuates that AMD is promoting “snake oil” to unsuspecting prospects.
The claims had been made in a slide deck known as “Core Truths,” the principle argument of which is that AMD’s CPU naming conventions can confuse shoppers and conceal outdated structure inside seemingly newer merchandise.
For instance, Intel instantly calls out the Ryzen 5 7520U chip, which it notes is constructed on the Zen 2 structure that debuted in 2019, regardless of the chip happening sale in 2022. Intel says its personal comparable chip (Core i5 1335U ) is 83% quicker than the Ryzen 5 7520U, despite the fact that AMD markets its chip as containing fully new know-how.
Intel goes past merely claiming that is deceptive, as an alternative pairing it with photographs of a dodgy wanting snake oil salesman and used automotive salesman. The conclusion from Intel is evident: AMD’s product naming is intentionally complicated and will find yourself complicated consumers.
Does Intel have a degree?
It’s arduous to argue that Intel’s slide deck is high notch. AMD’s CPU naming conference is considerably complicated. It really works like this: As an alternative of differentiating the CPU structure by technology, AMD now says that every one of its cell chips fall below the most recent Ryzen 7000 moniker.
The third quantity within the chip’s title signifies the structure — the 2 within the 7520U means Zen 2, for instance — however that deviates from AMD’s long-standing naming follow and will confuse consumers who may see the seven and assume they’re getting a brand-new structure.
However Intel itself doesn’t have fully clear arms. The corporate’s (simply launched) 14th technology desktop chips are basically up to date thirteenth technology Raptor Lake processors, whereas the upcoming Core 100 collection can also be rumored to reuse Raptor Lake components.
So sure, Intel has a degree in calling AMD’s complicated chip naming system, and we should not ignore that. However it could possibly maybe be seen as a little bit of a cynical recreation when Intel itself has been responsible of incorporating outdated architectures into new merchandise. It simply underscores the truth that whenever you’re purchasing for PC components, it’s good to do your analysis to be sure you’re getting precisely what you anticipate.
